Answers for connected partner growth.

Yes. Sepals is designed for businesses that sell through both direct and indirect channels. It maintains relationships between customers, partners, distributors, brokers, and opportunities so you always know who influenced a deal, who owns the customer relationship, and how revenue flows through your partner ecosystem.

Absolutely.

Every opportunity can be attributed to both the customer and the partner responsible for influencing or closing the deal. This enables you to:

• Measure partner-generated revenue
• Track deal registrations
• View every customer associated with a partner
• Report on direct versus indirect revenue
• Reward partners accurately without duplicating data

Sepals combines multiple performance signals into a single partner profile.

Points can be awarded for activities such as:

• Closed revenue
• Qualified leads
• Product sales
• Managed services sold
• Training and certifications
• Marketing activities
• Co-branded campaigns
• Vendor-specific initiatives
• Custom business rules

Performance is recalculated automatically so partner scores always reflect current activity.

Yes.

Sepals allows you to configure your own partner tier structure using configurable business rules.

Examples include:

• Silver / Gold / Platinum
• Authorized / Preferred / Premier
• Regional programs
• Vendor-specific tiers

Each tier can automatically unlock benefits such as:

• Higher rebate percentages
• Additional MDF funding
• Exclusive promotions
• Preferred pricing
• Reward multipliers
• Early product access

Yes.

Sepals includes a configurable points engine that continuously evaluates partner activity against your incentive rules.

Points can be earned across multiple dimensions—not just revenue—including certifications, strategic initiatives, marketing participation, product mix, and business growth objectives.

Yes.

Sepals includes a self-service partner portal where partners can:

• View current points
• Track tier progress
• Register deals
• Complete training
• Access sales resources
• Submit MDF requests
• Redeem rewards
• Monitor incentive earnings

The portal is designed to increase engagement while reducing administrative work for your channel team.

Yes.

Partners can register opportunities directly through the portal.

Sepals tracks:

• Deal ownership
• Approval workflows
• Revenue attribution
• Incentive eligibility
• Opportunity status
• Historical activity

This helps reduce channel conflict while rewarding partners fairly.

Yes.

Every customer record includes acquisition source and partner attribution.

For every account you can identify:

• Direct customers
• Partner-sourced customers
• Distributor-assisted sales
• Broker-originated opportunities
• Multi-touch channel relationships

Yes.

Sepals is built with API-based integrations in mind and can integrate with ERP, CRM, HRIS, finance, payroll, and other business systems.

Typical integrations include:

• Customer master data
• Pricing
• Product catalogs
• Cost information
• Orders
• Invoice status
• Incentive payouts
• Rewards fulfillment

The goal is to fit into your existing technology stack rather than replace it.

Not necessarily.

Sepals is designed to complement your existing CRM by adding the capabilities most CRMs lack for channel programs, including:

• Partner relationship management
• Incentive management
• Tiering
• Rewards
• Gamification
• Deal registration
• Partner engagement
• Performance analytics

Organizations can continue using their preferred CRM while Sepals manages the channel incentive lifecycle.

For many organizations, yes.

Sepals combines partner engagement with incentive management in a single platform, reducing the need for separate systems to manage:

• Partner portals
• Partner rewards
• Tier management
• Deal registration
• Learning and certifications
• Campaign participation
• Incentive programs

Highly configurable.

Business users can define rules around:

• Products
• Product categories
• Vendors
• Regions
• Customer segments
• Deal size
• Certifications
• Time-based promotions
• Partner type
• Strategic initiatives

This allows incentive programs to evolve without requiring custom development.

Yes.

Sepals is designed to support growing channel ecosystems—from companies onboarding their first reseller to organizations managing complex networks of distributors, MSPs, VARs, resellers, brokers, and strategic partners.

Because partner relationships, incentives, rewards, and engagement are modeled as core platform capabilities, you can evolve your programs without redesigning your CRM data model or rebuilding integrations.